Event Programme
Fri 11th June 2021 - (12:00 - 18:15)
Event Moderator
iKECHUKWU (Black PHARAOH) Onuorah
Director, The Orchard Nigeria
Nosa Dag Aghayere
UK Lawyer | Director, Afrobeat Network & 6060 Music Group
Running Order
12:00 - 12:10 Welcome Speech
iKECHUKWU (Black PHARAOH) Onuorah
Director, The Orchard Nigeria
12:10 - 12:35 The IFPI Africa Presentation
(Improving the environment for recorded music in SSA)
Angela Ndambuki
Regional Director Sub Saharan Africa at IFPI
IFPI in Africa – Who we are and what we do.
Our priorities – E.g. the areas of focus for the office.
How the industry can support – E.g. support lobbying efforts, best practices etc.
12:40 - 13:25 The Legal Precepts of the African Music Industry
Law Panel
Wale Kalejaiya
Associate Sheridans Solicitor
Camilla Waite
Deputy General Counsel, PPL
John Onyido
Partner and Head IP Department at SPA Ajibade & Co.
Ngozi Aderibigbe
Partner & Co-Sector Head, Technology, Media & Entertainment at Jackson, Etti & Edu
Nosa Dag Aghayere
UK Lawyer | Director, Afrobeat Network & 6060 Music Group
Join our panel of legal experts as we discuss 3 key areas critical to the development of entertainment law across the continent and globe at large.
The Effect of the Rule of Law in the African Music Industry.
The Effect of the Pandemic on the legalities of the Music Business.
What Solutions and Opportunities lie ahead for Entertainment Lawyers in the future.
13:30 - 14:30 A Special 1on1 Interview
Tomi Thomas
Recording Artiste & Musician
Discussing brand new EP "HOPELESS ROMANTIC" with tracks such as WAITING, AGAIN, HOPELESS ROMANTIC, GOGO DANCER, LOVE ME NOW & the monster jam HURRICAIN feat the Raggae Legend BUJU BANTON
14:35 - 15:05 Kenya Territory Presentation
Buddha Blaze
Content Aggregator, Safaricom's BAZE Mobile Platform, Artist liaison & Manager, Buddha Blaze Management
Providing a detailed outline of the opportunities that lie within East Africa's leading music market.
15:10 - 15:45 The Orchard - Music Distribution in a Global Marketplace
iKECHUKWU (Black PHARAOH) Onuorah
Director, The Orchard Nigeria
Mpumi Phillips
Director, The Orchard South Africa
Kelly Anne Bensadon
Senior International Marketing Manager, Artist Services, The Orchard UK
Beth Achitsa
Artists and Label Relations, East Africa at The Orchard
Giulia Colli
CRM & Digital Advertising Manager, The Orchard South Africa
Lindiwe Dhiamini
Label & Marketing Manager, The Orchard South Africa
Arielle Renwart
Manager, International Artist Services, The Orchard UK
From signing to release - Outlining the value proposition from the Orchard across Africa and the globe.
15:50 - 16:25 An Introduction to Songtrust!
Mandy Aubry
Director of Business Development, EMEA & APAC, Songtrust
During the event, Mandy Aubry will give an overview of Songtrust's global publishing administration service. As well as discussing its unique offering, Mandy will also give a demo of Songtrust's tech-forward dashboard and will be available to answer questions afterwards.
16:30 - 17:30 Music Publishing - From Theory to Action!
Mandy Aubry
Director of Business Development, EMEA & APAC, Songtrust
GROUP 1. Negotiating splits and getting split sheets signed
(Workshop 1)
You are a talented, up and coming music producer, going into the studio to record with a well-known artist. You are beyond excited at the opportunity and feel privileged. However, you have learned the importance of documenting splits. How do you ensure that you get your split sheet signed? How can you approach this somewhat awkward subject?
GROUP 2. When is the right time to start registering and collecting your copyrights
(Workshop 2)
Your new record is mastered and you'll be releasing it to the various streaming platforms shortly. Is it too soon to start thinking about joining a PRO, registering your songs and/or using a publishing administrator?
GROUP 3. Take the advance or wait - the pros and cons of traditional publishing deals
(Workshop 3)
You have been offered a traditional publishing deal with a major publisher! Yey! They're offering you an advance of 50,000 USD! Sounds great, but what is their added value? What should you be wary of/aware of?
GROUP DISCUSSION (20 minutes)
Each group will present their findings followed by a group discussion and questions
17:35 - 17:45 African Business Spotlight Interview
Abdulrasaq Adebayo Babalola
Creative Director, Photographer & Cinematographer, Perliks Definition
17:55 - 18:15 Prize Giveaway & Closing Remarks
iKECHUKWU (Black PHARAOH) Onuorah
Director, The Orchard Nigeria